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We spearhead all of the social content strategy and execution for three of Westfield’s most prestigious LA centres, Century City, Topanga and UTC San Diego. Responsible for all social media content including, reels, stories' and carousels.
We liaise with each centre’s marketing team as well as working directly with retailers to conceptualize content to amplify the centres selling points, ensuring all content complements the overarching strategy.
details /
Social and digital strategy amd content execution
the brief /
CONTENT STRATEGY & SOCIALS
westfield
+88%
+132%
1.6m
INCREASE
IN IMPRESSIONS
INCREASE IN
FOLLOWING IN LESS THAN 1 YEAR
TOTAL NETWORK
REACH
services provided /
Digital Strategy, Content Creation, Video Strategy, Social Content Strategy and Management, Photography Production, Art Direction, Design.
WESTFIELD CENTURY CITY STATS /
THE ASSETS
Century City SKIM Pop Up
Century City SKIM Pop Up
Century City lululemon activation
Century City
Topanga
utc
