Why do some people succeed at creating content, while others struggle?
If you can't master your message, and your ability to influence others, then you continue to miss opportunities on social media. When you learn how to master creating consistent content that converts, you become visible, credible and profitable.
I currently work with media moguls, start ups, A-List actors, Fortune 500 companies, bloggers, and everything in between. I've worked with Harper’s Bazaar, Google Play Music, Spotify, The Weinstein Company, Samsung, H&M, Marc Jacobs, Diane Von Furstenberg, Nordstoms, Barney's New York, BCBGeneration, Urban Outfitters, The New York Times, Nike, Italian Vogue, NYLON, ELLE, GQ, BeautyCon {and many more}.
Every method I will share with you has been tested and proven to increase your influence online
LIKE YOU, I WAS FIERCELY INTERESTED TO LEARN HOW TO effectively communicate, network, and build
Like you I was fiercely interested to learn how to effectively communicate, network, and build my social following
my social following...
EARLY ON
Heather grew up in a suburb of New York City. She attended Boston University in her first year where she made Dean's List, then was accepted to the The School of the Art Institute of Chicago, where she earned a BFA in Photography, Commercial Design, and Art Theory. At the age of 18, a scout from Central St. Martins School of Art & Design in London arrived in Chicago. Heather was one of sixty students globally to be accepted into the highly competitive fashion photography program. She has also studied at The Pratt Institute and Parsons School of Design.
how she got
started
At age 19, Heather landed an internship at PAPER Magazine with Fashion Editor Mickey Boardman while she was still attending college. She assisted on cover shoots with Kelis, Johnny Knoxville, and Maya Rudolph dressed as Donatella Versace from her popular SNL skit.
One year later, Heather was promoted to NYLON's first Bookings Editor. She produced cover shoots and fashion editorials with Emma Stone, Kristen Stewart, Nicole Richie, Mary Kate Olsen, Zac Efron, Diddy, and Jonah Hill. She co-designed NYLON's first website, coordinated the overseas syndication of NYLON Japan, launched NYLON Guys, and strategized one of the first magazine YouTube partnerships with NYLON TV.
While still working at PAPER Magazine, Heather walked a gift basket across the street to the NYLON offices that was accidentally sent to PAPER. She was hired at NYLON as a Beauty Intern, and within three weeks was promoted to Assistant to the Editor in Chief, Marvin Scott Jarrett. Her interest in photography and production lead her to scout models, produce photo shoots, work with stylists and photographers such as Terry Richardson, and publish her own photos of fashion and people in downtown NYC within the magazine.
By her early twenties, she was recruited to join a creative rebranding of JANE Magazine at Condé Nast. Heather then earned freelance positions at ELLE and Details Magazine until she was interviewed to work at Harper's Bazaar and join the team at Hearst Publishing. Heather became Acting Senior Bookings Editor at Harper's Bazaar where she produced cover shoot and fashion editorials for Peter Lindbergh, Terry Richardson, Karl Lagerfeld, and Carter Smith.
She has also produced freelance creative direction and production for publications that include Teen Vogue, In Style, ELLE, The New York Times’ T Magazine, Italian Vogue, GQ, In Style, Teen Vogue, Details, i-D, and TEN.
While simultaneously working in publishing, she created branded campaigns for top tier fashion clients such as Samsung, M.A.C. Cosmetics, Coach, Steve Madden, H&M, Bloomingdale’s, Marc Jacobs, Nike, Uniqlo, Nokia, Diane von Furstenberg, Alexander Wang, and Urban Outfitters. She also strategized a full scale E-Commerce build out for Bloomingdales.com.
CAREER
heathers
CLIENTS
past and present
Nike
Uniqlo
Spotify
Nokia
dvf
Alexander Wang
Teen Vogue
NIKE
i-D
Samsung
Coach
ZARA
Marc Jacobs
HARPER’S BAZAAR
h & M
ELLE magazine
the New York Times
Italian Vogue
GQ magazine
Bloomingdale’s
in style
SEPHORA
TARGET
Spotify
FOUR SEASONS
MERIT BEAUTY
NORDSTROM
CelebritIES
MACRO Influencers
PROUST
questionnaire
What's desired is destined for you. Full stop.
What is your motto?
Phyllis Nefler
Who is your favorite hero of fiction?
Double Scorpio, Taurus rising!
What is your most marked characteristic?
Having an all female team. Creating an empowered working environment for women to thrive that was very different than the offices I worked in in my 20’s.
What do you consider your greatest achievement?
I would get 30 hours a day when everyone else gets 24 (stealing this answer from Tina Fey)
what’s one thing you would change about yourself?
This morning, trying my best to meditate, enveloped in gratitude.
When and where were you happiest?
integrity and humility
What do you consider the most overrated virtue?
Vintage photos of my sister and I taken at a mall in New Jersey
What is your most treasured possession?
My entrepreneurial journey, embracing the feeling of being messy, complicated and afraid and showing up anyway.
What is your favorite journey?
My friends are wildly creative, sensitive, emotional, and spiritual. They have wicked senses of humor and are tenacious karoke singers. I'm constantly inspired by their willingness to show up and rock their truth.
What do you most value in your friends?
Owning a company of incredible women, having freedom over my time, choices, clients + creativity
What is your greatest extravagance?
Oprah. Who else?
Which living person do you most admire?
Joan of Arc, Frida Kahlo and Peggy Guggenheim
Which historical figure do you most identify with?
the first hour of the morning, meditating, in sunlight, existing fully in gratitude
What is your idea of perfect happiness?
curious AF, hard-working in silence with a loud creative mind and a million new ideas a minute
what is your current state of mind?
Want to know more about me? It's going down, Vanity Fair style...
SO YOU'RE READY TO STEP INTO A CREATIVE COCOON OF ABUNDANCE AND VISBILITY? LET'S TALK.
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